They also used their CRM feed to include the recipient’s name in the timer, too-a great example of personalization. The online retailer Studio used a bright and bold countdown timer to alert recipients that there were only 100 days until Christmas. For example, using only the number of days if you’re counting down to something further away, and then using hours, minutes, and seconds as the promotion draws to a close. There are many different types of timers and they serve the same (and different) purposes! Of course, they’re all counting down to something but with differing degrees of urgency. The great use of contrasting colours draws attention to it even more. This email from Hunter Boots is placed at the very top of the email, making it the very first thing seen when the recipient opens. By making the timer one of the first things a customer sees, it will encourage them to click sooner. The closer to the top of the email, the better. The positioning of a countdown timer is very important. Where should you position a countdown timer? By adding the CTA close to the countdown timer, it encourages recipients to click. This email from Canadian retailer Endy includes a “SHOP NOW” CTA button right in the header image, beneath the timer. From our insider knowledge, we can tell you that lots of people click on the timer within the email so make sure to incorporate a CTA in the design or place one close by. They also have clear and bold messaging which is hard to ignore.Įnsure to put a call-to-action (CTA) with your countdown timer. They have clearly marked out the hours, minutes, and seconds in the header image. In this great example from sports nutrition and wellness retailer Bulk™, the countdown timer is used extremely effectively. Using only numbers can be confusing and render the countdown timer pointless. It’s that simple.ĭon’t forget to include days, hours, mins, etc., as this makes it much clearer for the person reading the countdown timer. Recipients need to know how long they have left before the timer runs out. You should make sure you put time labels on every countdown timer for the same reasons as having clear messaging: clarity. This example from lingerie retailer Boux Avenue is a great example of using clear, informative messaging, but still keeping the brand’s identity at the forefront. Be smart and put a very clear message close to the timer stating what it’s counting down to. Yes, there might be a big promotional banner further down the email but the timer at the top has no connection to the message.
Some emails have a timer placed at the top with no details explaining why it’s there. What kind of messaging should you use?Ī timer without clear messaging is pointless and confusing.
#Making countdowns windows
We’d also recommend not using timers when the promotion ends too far in the future-short bursts and short time windows mean openers are more inclined to take action.
Use them for big events, promotions, or personal things like a birthday or holiday countdown. You don’t want your subscribers to become fatigued. Whatever the use case, they’ll add something extra to your email.Ī great tip is to not use timers too frequently. Media outlets might use them to show the time left until your subscription expires.In travel, it might be a countdown until travel. Fashion brands also use them for new launches, events, and fashion shows.2 hours left to shop for next-day delivery). They’re also used a lot to visually show delivery information (e.g. In retail, they’re predominately used to countdown until the start or end of a promotion.Timers are versatile and can be used for many different things.
We’re going to take you through some of these questions and give you the answers to enhance the use of countdown timers and show some great email examples, including some which are included in Kickdynamic’s Best Emails of 2021 showcase.
#Making countdowns how to
How to use a countdown timer with your call-to-action (CTA).
There are plenty of questions people still have about utilizing countdown timers to their advantage. As a powerful visual tool, countdown timers are a tried and tested tool to build anticipation and encourage action. Introducing urgency into the inbox encourages email openers to take action. Enterprise Plan Boost collaboration and drive resultsĬountdown timers are a quick, effective way to boost engagement-whether they’re for sales or newsletter sign-ups.
#Making countdowns plus
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